Archive for March, 2010

Did John Smith Introduce Coffee to America?

Wednesday, March 24th, 2010


America is the largest coffee drinking society, yet nobody is quite sure who introduced it there. In the early history of this country, no one laid claim to first importing coffee. The first settlers probably thought this was insignificant to record in their journals compared to: exploring new lands, meeting the natives and of course fighting for survival!

One theory is that Captain John Smith introduced coffee to America. In “All about Coffee”, William Ukers believed that Smith was the first person to arrive in America with knowledge of coffee. Why is this interesting to me? Well, Smith was a Lincolnshire lad; born in Willoughby (near Alford) and educated in Louth. It would be great to think that someone from Lincolnshire had such an influence on the world of coffee (not that I’m putting down Smith’s other achievements).

I watched enough daytime TV as a student to know that a suspect must have both a motive and an opportunity (thank you Messrs Columbo, Quincy & Petrocelli). So did Smith have both the motive and opportunity to bring coffee to America?
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Indiana Jones Sells Coffee?

Monday, March 15th, 2010

Who’d have thought that an Indiana Jones wannabe; trekking through the Amazon rainforest, hunting for fairies to catch in coffee jars; would help sell more Nescafe? Not me. All that’s missing from the “Coffee at its Brightest” advert is some creepy crawlies, irate natives and the legendary Pat Roach dressed as a baddy.

Negotiations are ongoing for the safe release of Tinkerbell

Surely for an advert to work, it must be slightly believable. It can’t simply be pure Hollywood fantasy. But does Nestle seriously expect us to believe in the romance of their story? Is the second-hand dehydrated coffee they sell in jars, really made from plants growing wild, deep in the jungle; harvested by intrepid adventures, seeking fame and fortune from the ‘black gold’?

However, 6 months after its launch, Nestle has posted some pretty healthy growth figures. The ‘Powdered and Liquid Beverages’ segment, which Nescafe is included in, grew 9.5% in 2009. Although, Nestle attribute much of this growth to expanding markets and new products, this campaign will have had some positive influence on the figures.
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The Brikka is Back!

Tuesday, March 9th, 2010

BrikkaAfter, what seems a very long wait, we finally have the Brikka stove-top espresso maker back in stock.

In February, our supplier announced they were discontinuing the Brikka model. As this is one of our best sellers, you can imagine we were pretty upset. But luckily for us, after some negotiations, we manage to do a deal with our supplier to order these directly from Italy. So we will continue to stock the Brikka for the foreseeable future.

So what’s so special about the Brikka?

For me, the Brikka is the king of stove-top espresso makers, as it generates more pressure than any other model. For those who don’t know much about stove-top espresso makers, they don’t actually make true espresso. They do brew coffee under pressure, but as they rely on steam (to generate pressure) they can’t produce anywhere near high enough. The average stove-top will brew coffee under around 1 bar of pressure. Whereas for true espresso the coffee needs be under between 7-9 bar.

The Brikka is different from other stove-tops as it has a special weighted valve which allows it to build 1.5 times more pressure. Brewing at around 1.5 bar makes a big difference. The resulting coffee has extra depth and flavour; and wait for it, a crema!

Now some people write off the Brikka as the crema isn’t all that great; it’s quite thin and quickly dissipates. But the crema shouldn’t be the focus. Yes it looks pretty, but it’s the extra pressure that enhances the flavour. The crema is just a by-product.

Rattling Cup Holder

Thursday, March 4th, 2010

Travel Mug
Recently I decided to take advantage of the Government Scrappage Scheme and swap my old beast for something a bit more refined. Everything is great with the new car, except for one thing, it makes a slightly annoying rattle when I used the cup holder.

Now I used to use a stainless steel Planetary Design travel mug; which is brilliant at keeping my coffee hot (possibly too good). I’d make it half an hour before leaving home, for it to be at a drinkable temperature 20 minutes into my journey! After an hour and a half, it would still be reasonably hot.

As this travel mug is made from metal, I thought this might be part of the problem. Stainless steel is fairly resonating. So I decided to try using a different travel mug. As we had just taken delivery of some new porcelain travel mugs, by Sagaform, I chose to use one of these.

Unfortunately, this didn’t solve the problem. I still have a rattling cup holder. But rather than a high pitched ‘ting ting’ my new porcelain mug makes a low grumble.
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