Who’d have thought that an Indiana Jones wannabe; trekking through the Amazon rainforest, hunting for fairies to catch in coffee jars; would help sell more Nescafe? Not me. All that’s missing from the “Coffee at its Brightest” advert is some creepy crawlies, irate natives and the legendary Pat Roach dressed as a baddy.

Negotiations are ongoing for the safe release of Tinkerbell
However, 6 months after its launch, Nestle has posted some pretty healthy growth figures. The ‘Powdered and Liquid Beverages’ segment, which Nescafe is included in, grew 9.5% in 2009. Although, Nestle attribute much of this growth to expanding markets and new products, this campaign will have had some positive influence on the figures.
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